I often consult coaches, consultants, freelancers, small enterprises, authors, speakers… etc. who feel stuck.
Well, screw the label, that isn’t important. They’re the “do his or her thing, make a move meaningful” form of people.
They’ve done the professional training, bought the program, and also built an enterprise or two.
But they rarely get back on square one and question whether they’ve got structured their business to amplify their vision and message.
Oh, you’re certified as being a “coach” – so there’s just what a coaching business design looks like: a 60 minute:1 program, friends program, an internet based course, with an info product. Or, a single-month, 3-month, and 6-month package. The end.
When individuals are starting out, an enterprise model is really a godsend. It provides something to develop upon and also the visibility of “where the bucks is coming from.”
But when you evolve and refine your talent and message, it is easy to get on autopilot and make business model as being a given.
What familiar with work once you needed beginner wheels may not work now you’ve identified what the heck you’re doing.
Have you revisited and validated your structure lately?
Is the suite of offerings in alignment together with your message?
Are they supplying you with the best venue to offer your ideal clients?
Are the programs/products/services experiencing your strengths?
Are the creating probably the most value to your clients?
Are the formats of delivery amplifying your message… or could they be snuffing out its essence?
When we try to squeeze our message into some predetermined format… because of habit, laziness, fear, unawareness, inertia, or good intention (since the gurus say so)… we might not be executing it justice.
Product-Centric vs. Client-Centric
If you start with a small business model (that’s essentially an accumulation products, services, and pricing) as an alternative to your message as well as its expression, you’re putting the cart while you’re watching horse.
Leading with a small business model is usually a product-centric mindset. It’s an old-school approach as well as doesn’t do well when we’re evolving quickly being a society (think Kodak and film.)
Leading with the audience can be a client/customer-centric mindset. It helps you stay relevant even if “the thing that individuals want” changes (think Netflix and entertainment.)
Leading using your message grounds your company in your Truth, connects you together with the work one does, and anchors you locally that you serve.
Have you asked your message just what it wants to be in the event it grows up?
Are you connected using your message in such a way you can let its expression come through without overthinking it or mucking it up with the ego?
Pop the bubble. Leave the echo chamber.
Don’t limit your message to “such a _______ industry is supposed to be like.”
(If you keep digging, you could possibly realize that your small business isn’t about ________. What if you’re something else entirely?)
Ling Wong:: Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.
Through her unique combination marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by using an intuitive yet rigorous iterative process born outside of her Harvard Design School training and many years experience in the web marketing industry.